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4 min read

Fundraising for Startup Global Expansion: 2024 Looks Promising

Fundraising for Startup Global Expansion: 2024 Looks Promising

The 2024 landscape for startups is marked by revitalized fundraising for startup global expansion, a shift towards sustainable and inclusive investment strategies, and the need for strategic planning across fundraising efforts.

Key Takeaways

  • 2024 is a year of renewed fundraising opportunities for startups, with a significant boost from the tech industry’s growth, venture capital resurgence, and AI-driven operational efficiencies.

  • There’s a shift towards impact and ESG investing, alongside the rise of alternative funding methods like venture debt and crowdfunding, indicating a more inclusive and responsible financing landscape.

  • Successful global expansion for startups hinges on strategic market understanding, cultural adaptation, phased logistical approaches, and leveraging global talent, underscoring the importance of a well-planned international presence.

As we step into 2024, the landscape for startups is more dynamic than ever, especially for those with aspirations to expand globally. In this blog post, we’ll explore the evolving fundraising environment and offer insights into the strategies that startups can employ to successfully navigate the complexities of international markets.

A Reinvigorated Fundraising Landscape

The tech industry, often regarded as the backbone of the startup ecosystem, is on the cusp of a significant growth rebound. This resurgence is fuelled by heightened optimism in software sales, thanks in large part to groundbreaking advancements in AI technology and a more welcoming software market environment.

Venture capital, which faced hurdles in 2023, is also making a strong comeback. Lower interest rates are anticipated to boost tech share values and company valuations, rekindling investor interest in this sector. Alongside these developments, the IPO market, which had been sluggish, is showing promising signs of revival. High-profile companies like Shein and Reddit are leading this trend, potentially reigniting broader interest in public offerings—a positive sign for startups considering going public.

Another key development reshaping the fundraising landscape is the integration of AI-powered automation. Predicted to significantly boost operational efficiency, this technological leap could be a game-changer, enhancing profitability and growth prospects for startups across the board.

2024 looks promising for fundraising for startup global expansion


Emerging Fundraising Practices

The current shift in fundraising strategies is hard to miss. There’s a growing emphasis on impact investing, with more investors looking favorably at startups that promise a positive social or environmental impact. This trend is part of a broader movement towards ESG (environmental, social, and governance) investing, which is becoming a cornerstone of fundraising strategies.

Venture debt is also emerging as a viable funding avenue. Although it carries more risk, it’s an attractive option for startups, offering a less costly alternative to equity financing. Crowdfunding continues to be a strong option, particularly for startups that struggle to attract traditional investment routes.

AspectKey TrendsData/Examples
Implications for Startups
Tech Industry GrowthAI advancements, welcoming software market– AI software market expected to reach $624.2 billion by 2028 (Statista)
Invest in AI integration, emphasize software solutions
VC Investment ReboundLower interest rates, IPO revival– Tech VC funding in 2023: $164.3 billion (PitchBook)
Seek VC funding, prepare for potential IPO opportunities
AI-powered AutomationOperational efficiency improvement– 70% of CEOs believe AI will boost profitability (McKinsey)
Adopt AI tools, focus on data-driven growth strategies
Impact Investing RiseESG focus, social/environmental impact– $38 trillion in global ESG assets under management by 2025 (Bloomberg)
Highlight positive impact alongside business goals, align with ESG principles
Venture Debt PopularityCost-effective alternative to equity– Venture debt grew 80% in 2022 (CB Insights)
Consider debt financing for specific needs, maintain equity control
Crowdfunding StrengthAccess to non-traditional investors– Crowdfunding raised $164.3 billion globally in 2022 (Statista)
Utilize crowdfunding platforms, build engaged communities
Global Expansion PotentialIncreased brand recognition, profitability– 90% of high-growth companies expand internationally (EY)
Research target markets, develop global expansion strategies
Cultural & Linguistic BarriersCommunication challenges, local understanding– 40% of businesses struggle with intercultural communication (Hofstede Insights)
Invest in localization, hire culturally aware personnel
Bureaucratic & Legal ComplexitiesNavigating regulations in different countries– World Bank Ease of Doing Business ranking tracks country regulations
Seek legal expertise, partner with local entities

Strategies for Successful Global Expansion

For startups looking beyond domestic borders, understanding the potential for expansion is crucial. Success in international markets isn’t just about having a great product or service; it involves solid revenue streams, effective logistical planning, and a clear understanding of the new market dynamics.

Going global brings a host of benefits, including enhanced brand recognition, increased profit margins, and improved prospects for long-term success. However, navigating cultural and linguistic barriers is a key challenge. Startups must invest in effective communication strategies and a deep understanding of local cultures to succeed.

Another critical aspect is managing the complexities of bureaucratic processes and legal requirements in different countries. This often requires seasoned professionals who can navigate these waters with expertise.

Case Study: Robin AI

In this case study, we examine Robin AI, a UK-based legal technology startup that recently secured £2.1 million to fuel its global expansion plans . The funding round, led by Episode 1 Ventures, also included participation from a variety of angel investors. Robin AI leverages advanced AI technology to automate the review and editing of legal contracts. Its innovative approach has attracted significant attention, positioning it for international growth.

The investment will be pivotal in expanding Robin AI’s market reach, particularly into the United States. This strategic move aims to capitalize on the vast opportunities in the American legal tech market. The company plans to enhance its AI capabilities and broaden its product offerings, underscoring its commitment to transforming legal contract management through technology. Robin AI’s global expansion demonstrates the potential for AI-driven solutions to disrupt traditional industries and offers valuable insights into the successful scaling of tech startups in the international arena.

Fundraising for Startup Global Expansion – What Next?

As we look at the year ahead, it’s clear that 2024 holds immense promise, especially in the field of fundraising for startup global expansion. With a rejuvenated fundraising environment, a shift towards sustainability and diversity in investments, and strategic approaches to international expansion, startups are well-positioned to leverage these opportunities for substantial growth and success in the global arena. In turn, global PEOs will be well positioned to service this exponential growth.


The tech industry is playing a crucial role in the growth of startups in 2024, primarily through its expected rebound in software sales driven by AI advancements. This growth is creating a more favorable environment for startups in the tech sector.

Emerging trends in startup fundraising include a growing emphasis on impact investing and ESG (environmental, social, and governance) criteria. Additionally, venture debt and crowdfunding are becoming more popular, offering diverse funding options beyond traditional venture capital.

Key strategies for startups aiming for global expansion include identifying potential markets, understanding and overcoming cultural and linguistic barriers, effectively managing logistical and bureaucratic challenges, and harnessing global talent pools. Startups should also learn from experienced mentors and take measured steps to gradually increase their presence in new markets.

Article By
Managing Editor
Milly is an international lawyer and tech entrepreneur who has advised companies on expanding globally for over 5 years. She is an advocate of remote hiring and regularly consults on future of work matters. Milly founded RemotePad to help employers learn more about building and growing international teams.